Water Soluble Pomade - Strong Hold | Shine Finish

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Our take on a barbershop classic. This Water Soluble Pomade delivers a strong, healthy shine finish. The smooth formula glides through hair, sets with structure, and stays put all day. No stiffness. No flakes.

Made to handle sharp parts, slick back looks, and anything in between. Adds all day control and shape with a finish that feels natural and well-kept.

Use on damp hair for less shine, or drier hair for a polished look. Rinses out easy. Lightly scented with gardenia to keep it fresh. 

Best for timeless hairstyles that stay put, but can move with you.

4oz | 118.29ml 

  • Free U.S. Shipping on Orders $20+
  • 30 Day Quality Guarantee. If it doesn’t work for you, return it hassle free.
  • Paraben Free | Sulfate Free
  • Made in California
Wolf’s Head Water Soluble Pomade in use on Side part hairstyle at a barbershop- Strong hold, Clean shine water based hair product. Made in California

Will This WATER SOLUBLE Pomade Work for You?

Looking for classic hold with a clean finish? This one’s for you. Our Water Soluble Pomade gives structure without the crunch, shine without the grease. Strong hold. Easy rinse. Built for polished styles that stay put from morning to night.

How to use

Scoop a dime-sized amount of the water soluble pomade and warm it between your palms to emulsify it.

Apply evenly through towel-dried or dry hair, focusing on where you want control. For a lighter hold and softer shine, start with damp hair. For maximum hold and polish, apply to drier hair.

Shape with your fingers or comb it through for a more defined look. Need more hold? Add a little at a time and build as you go.

Wolf’s Head How to use Water Soluble Pomade - Scoop on fingertip detail – strong hold, shine finish grooming product made in California
Wolf’s Head how to use Water Soluble Pomade jar in hand showing texture – strong hold, shine finish grooming product made in California

Pro Tip

For a more natural shine finish, hit it with a blow dryer on low after applying the Water-Soluble Pomade.

Keep your dryer on a low setting and use a brush or comb to help distribute the heat evenly.

Want to see how to dial it in? Check out our breakdown on How to Use Water-Soluble Pomade.

Ingredients that pull their weight

Made for a strong hold with some flexibility and a clean shine. Rinses out easy. No sweat hairstyling.

Formulated with a water-based blend that grips without glue, while lightweight conditioners like macadamia oil and castor oil keep hair soft, never stiff. A blend of beeswax and botanical extracts adds structure and texture without heaviness. Rinses out quick with water.

Built for all hair types, especially thicker or hard-to-manage styles. Lightly scented with gardenia, fresh, subtle, and never too much.

Paraben-free. Sulfate-free.

Wolf’s Head Water Soluble Pomade in use on slick back hairstyle at a barbershop - Strong hold, shine finish water based hair product. Made in California
Wolf’s Head Water Soluble Pomade jars on vintage red retail shelf with plant– strong hold, shine finish hair product. Open jar shoes smooth gel in jar.

Ingredients List

Water (Aqua), Steareth-20, PEG-7 Glyceryl Cocoate, Propylene Glycol, VP/Methacrylamide/ Vinyl Imidazole Copolymer, Fragrance (Parfum), Paraffinum Liquidum, Ceteth-20, Isoceteth-20, PEG-40 Hydrogenated Castor Oil,C12-15 Alkyl Benzoate, PEG-16 Macadamia Glycerides, PVP, Phenoxyethanol, Ozokerite Wax, Petrolatum, DMDM Hydantoin, Hydroxyacetophenone, Aminomethyl Propanol, Titanium Dioxide, Alumina, Mica, PEG-8 Beeswax, Silica, PEG-45M, Blue 1(CI#42090), Yellow 5 (CI#19140)

Looking for a Different Hold?

If you need something stronger—long-lasting hold with a shine finish that’s easy to restyle—try our hybrid Styling Gel Pomade.

For a textured, matte finish with all-day hold, check out our Clay Pomade (strong hold, matte finish) or our lightweight but hardworking Cream Pomade (medium hold, matte finish).

Still unsure? Our Pomade Comparison Guide breaks it all down so you can find the right fit.

Need more help? Shoot us an email at info@shopwolfshead.com and we’ll get you set up.

Wolf’s Head Water Soluble Pomade on barber station next to Barbicide – barbershop-tested - Strog Hold Shine Finish hair product. Ideal for slick backs, side parts, and structured cuts
Wolf’s Head Water Soluble Pomades displayed on wooden shelf – strong hold shine finish - professional-grade grooming product trusted by California barbers

GUARANTEED QUALITY

Made for a natural polish, built for a lasting hold. Our Water Soluble Pomade delivers a strong hold with a clean, healthy shine that hold up all day. No grease, no flakes. Tested daily in barbershops and dialed in over years of real use. If it doesn’t work for you, we’ll make it right. No stress returns. We got you.

Tried, Tested, Trusted

★★★★★

Tried a couple samples and immediately knew I had to keep a few jars on hand at the shop. Clients love the scent, the way it holds and the shine. It's a no-brainer.

Salvador O.
Thousand Oaks, CA
★★★★★

I’ve used a lot of pomades over the years, but this one balances hold and manageability perfectly. It’s a classic pomade, just updated, and the scent is amazing!

Ricky L.
Oxnard, CA
★★★★★

Been running a side part daily with this stuff. Glides in smooth, styles easy, holds all day. And the scent is fire. Real subtle but fresh.

Steven
Los Angeles, CA

Customer Reviews

We’re looking for stars!
Let us know what you think
Wolf’s Head Water Soluble Pomade jars and vintage Motor Oil display on retail shelf – strong hold shine finish grooming product made in California Wolf’s Head Water Soluble Pomade jars and vintage Motor Oil display on wood shelf – strong hold shine finish grooming product made in California

BARBERSHOP
APPROVED

Tested and trusted behind the chair at Wolf’s Head Barbershops in Santa Barbara. Our Water Soluble Pomade was refined over six years to get it just right. Strong hold, clean shine, and easy to rinse. Built for barbers. Made for anyone who takes pride in how they show up.

Classic Water-Soluble Pomade Hairstyles

Wolf’s Head Water Soluble Pomade used on classic haircut at at Wolf's Head Barbershop in Santa Barbara – strong hold, shine finish water based hair product
Wolf’s Head Water Soluble Pomade used on comb over hairstyle at at Wolf's Head Barbershop in Santa Barbara – strong hold, shine finish water based hair product
Wolf’s Head Water Soluble Pomade used on combover hairstyle at Wolf's Head Barbershop in Santa Barbara – strong hold with clean shine finish hair product
Wolf’s Head Water Soluble Pomade used on clean haircut at Wolf's Head Barbershop in Santa Barbara – strong hold, shine finish water based hair product made in California
Wolf’s Head Cream Pomade used on mid length hairstyle at a barbershop – medium hold, natural matte finish hair product
Wolf’s Head Water Soluble Pomade used on modern side part hairstyle atWolf's Head Barbershop in Santa Barbara – strong hold, shine finish water based hair product

Strong Hold. Clean Finish.
Made for Daily Use.

WOLF'S HEAD WATER SOLUBLE POMADE

ANSWERS TO COMMON QUESTIONS

Wolf’s Head Water-Soluble Pomade is crafted with PEG-40 Hydrogenated Castor Oil, PEG-16 Macadamia Glycerides, and PEG-8 Beeswax to deliver firm control, clean shine, and all-day manageability. These ingredients condition and smooth hair while maintaining strong, flexible hold that rinses out effortlessly with water. The result is a classic, barbershop-style pomad, polished, lightweight, and easy to wash out.

FULL INGREDIENTS LIST
Water (Aqua), Steareth-20, PEG-7 Glyceryl Cocoate, Propylene Glycol, VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance (Parfum), Paraffinum Liquidum, Ceteth-20, Isoceteth-20, PEG-40 Hydrogenated Castor Oil, C12-15 Alkyl Benzoate, PEG-16 Macadamia Glycerides, PVP, Phenoxyethanol, Ozokerite Wax, Petrolatum, DMDM Hydantoin, Hydroxyacetophenone, Aminomethyl Propanol, Titanium Dioxide, Alumina, Mica, PEG-8 Beeswax, Silica, PEG-45M, Blue 1 (CI #42090), Yellow 5 (CI #19140).

Our Water-Soluble Pomade offers a Strong, all-day hold with comb-able control for side parts, slick backs, and pomps.

Yes. Expect a clean, classic shine without a greasy feel.

Pro tip: Apply to damp hair for more gloss; apply to drier hair and finish with a quick blow-dry for a softer sheen.

Yes. Because it’s water-based, it rinses clean with warm water and shampoo, no heavy buildup.

Yes. This Water-Soluble Pomade is built for clean application, strong hold, and a polished, classic finish. The key is to apply evenly through your hair before shaping.

Start with a small fingertip-sized scoop and work it between your palms until smooth. Apply evenly through towel-dried or dry hair, focusing on areas that need control or shine. For a sleek, high-shine look, apply to damp hair and comb into place. For stronger hold with a more natural finish, apply to dry hair before styling.

Pro tip: Use a fine-tooth comb for sharp definition or a blow dryer on low heat to lock in volume and shine. Perfect for timeless styles like slick backs, pompadours, and side parts that stay in place all day yet rinse out easily. For a full guide, visit our How to Use Water-Soluble Pomade guide.

Absolutely.The lightweight, water-based formula provides strong control without weighing hair down, making it ideal for both thick and fine hair. It smooths and defines dense or curly hair while giving fine hair structure and lift without buildup or heaviness.

Start with a small amount, spread evenly, and layer gradually for added control.

For extra control or longer hold, pair it with our Styling Gel Pomade for a clean, high-shine finish that stays locked in all day.

ADDITIONAL SUGGESTIONS

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