How to Use Pomades & Tools for the Perfect Hair Day

The Modern Man’s Grooming Guide: Hair, Pomades, and the Tools That Work

Clean routine. Sharp tools. High-performance, water-based pomades. Use this step-by-step guide to build a simple, reliable system that keeps you looking put-together every day.

Wolf’s Head Water Soluble Pomade in use on slick back hairstyle  at a barbershop - Strong hold, shine finish water based hair product. Made in California

Why a Simple Grooming System Wins

A good men’s grooming routine is repeatable, fast, and adaptable. Keep the steps tight, choose the finish you want (matte or shine), and use the right Kent comb plus a water-based, paraben-free, sulfate-free pomade to lock it in. That’s how you get consistent results without overthinking it.

Step 1: Set Your Hair Up to Style

  • Wash & condition: Keep the scalp clean and hair manageable; rinse well so product spreads evenly.
  • Towel-dry, don’t over-dry: Slightly damp hair helps pomade distribute; fully dry enhances matte texture.
  • Detangle first: Use a wide-tooth Kent comb to glide through knots and spread natural oils.

Step 2: Use the Right Tools

  • Wide-tooth comb: Best for prep and detangling without pulling; ideal before applying product.
  • Fine-tooth comb: Defines parts, creates clean lines, and refines surfaces for polished looks.
  • Pocket comb: On-the-go touch-ups keep your style consistent from morning to night.

Shop Kent combs & brushes

Three Kent-branded combs displayed on a barber station—classic grooming tools known for quality craftsmanship and everyday styling precision.

Step 3: Pick the Pomade That Fits Your Look

Match hold and finish to your hair type and style goals. Start light, then layer. All Wolf’s Head pomades are water-based for an easy rinse and are paraben-free and sulfate-free for a clean daily routine.

Goal Finish Best For Try
Strong hold + natural texture Matte Textured crops, thick hair, modern quiffs Clay Pomade
Flexible control + soft feel Soft matte Everyday styles, fine-to-medium hair, natural movement Cream Pomade
Strong structure + clean polish High shine Slick backs, side parts, sharp definition Styling Gel Pomade
Classic control + easy rinse Natural/classic shine Timeless styles that need all-day shape Water-Soluble Pomade

Step 4: Technique for Lasting Results

  1. Emulsify well: Rub pomade between palms until smooth for even coverage.
  2. Apply back to front: Start at the crown and sides; finish at the fringe to avoid overload.
  3. Work root to tip: Full control starts at the roots; refine the surface last.
  4. Choose your tool: Fingers for texture; fine-tooth comb for clean lines; wide-tooth for airy separation.
  5. Optional finish: A quick blow-dry boosts lift; a light water pass re-activates for mid-day resets.

Quick Pro Tips

  • Build shape with two light passes rather than one heavy coat to avoid weight and grease.
  • For volume, focus product at the roots and direct hair with a comb while blow-drying.
  • For a relaxed look, apply less product and style with fingers; skip combing the surface.

Explore the Wolf’s Head Line

Find the best pomade for men based on your finish and hold goals. Start light, then layer for control.

  • Clay Pomade — strong hold, matte finish.
    How to use: Apply to dry hair for maximum texture and separation.
  • Cream Pomade — medium hold, soft matte.
    How to use: Work through towel-dried hair for natural movement.
  • Styling Gel Pomade — strong hold, high shine.
    How to use: Apply to damp hair, comb clean lines, and let it set.
  • Water-Soluble Pomade — strong hold, classic shine.
    How to use: Distribute through damp hair and comb into place.

Shop All Pomades


Keep Learning


Bottom Line

Dial in a simple routine, pick a water-based pomade that matches your look, and carry a Kent pocket comb for quick touch-ups. Consistency beats complexity—and gets you the clean, confident finish you’re after.


Wolf’s Head Pomades and vintage Motor Oil displayed on wood retail shelf – strong hold, shine and matte finish hair products made in California Wolf’s Head Pomades and vintage Motor Oil displayed on retail shelf – strong hold, matte and shine finish hair products made in California

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