Will This Clay Pomade Work for You?
Most hair, yes. What changes is how much you use.
Fine or thin hair. This is where clay works the best. It gives hair volume and texture, making it appear more full.
Thick or coarse hair. Use a little more. It holds the shape without going stiff and stays workable all day.
Wavy or curly hair. Gives you separation and texture without the crunch. Damp hair keeps the pattern, dry hair loosens it.
New to clay. It runs drier than a pomade and grabs faster. Emulsify it longer and start with less.
If you want shine, this is not the one. Clay runs matte dry and that is the point of it.
In the Chair at Wolf's Head
How to Use
Start small. Scoop a fingernail to pea sized amount and emulsify it between your palms until it spreads clear and thins out. That is how you know it is ready.
Work it through evenly with your fingers, hitting the areas that need the most hold and separation first. Shape it with a comb if you want it cleaner.
Dry hair. Full matte finish with the most texture and control.
Slightly damp hair. A little more movement, still matte.
Need more hold? Add a little on top and work it in. It layers without getting heavy.
Pro Tips
Blow dry it for a drier matte. Put the clay in first, then hit it on medium heat while you shape with your fingers or a vented brush. Sets the hold faster and takes out any shine that is left.
Layer it, do not load it. Overloading the first pass is how you end up with product you cannot work with. Add a little on top instead.
Day two, do not add more. Wet your hands, run them through, and reshape it. You get another day out of it without another scoop.
Want the full breakdown? Our How to Use Clay Pomade guide covers application, styling, and what to expect from the first jar.
Ingredients that pull their weight
Bentonite and kaolin clay. The backbone of the formula. Absorbs oil, adds texture, and gives you the dry matte finish. Grip and structure without the stiffness.
Beeswax. Adds hold and body without coating the hair. Keeps the formula pliable so you can restyle through the day.
Glycerin and macadamia derived emollients. Moisture balance. Keeps hair soft instead of dry and brittle.
Horsetail extract. A quiet one. Rounds out the formula in the background.
Gardenia fragrance. Fresh and clean. Lasts all day without announcing itself.
Paraben free. Sulfate free. Shampoo takes it out.
Full Ingredients List
We do not hide what is in the jar. Here is everything, in order.
Petrolatum, Beeswax, Bentonite, Ethylhexyl Stearate, Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Water (Aqua), PEG-7 Glyceryl Cocoate, Ceteareth-25, Glycerin, Fragrance (Parfum), PVP, PEG-16 Macadamia Glycerides, Phenoxyethanol, Silica, Propanediol, Propylene Glycol, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Green 6 (CI#61565), Hexylene Glycol, Equisetum Arvense (Horsetail) Extract
Paraben free. Sulfate free. Made in California.
Not Quite Your Style?
Cream Pomade. Medium hold, matte finish. Lighter feel with more movement. The easiest one to work with.
Water Soluble Pomade. Strong hold with a natural shine. The one for slicked back styles and clean parts.
Styling Gel Pomade. Extra strong hold, high shine. The strongest hold in the lineup.
Still deciding? The Pomade Comparison Guide breaks all four down side by side.
Questions? We are real people. info@shopwolfshead.com
Six Years Behind the Chair
Tested on real clients and real haircuts every day at Wolf's Head Barbershop in Santa Barbara before a single jar went on a shelf.
We stand behind every one. If it does not work for you, send it back. Returns and exchanges within 30 days of delivery.
We do not sell anything we would not use ourselves.
TRUSTED BY BARBERS. CUSTOMER BACKED
BARBERSHOP
APPROVED
BARBERSHOP
APPROVED
APPROVED
Six years behind the chair at Wolf's Head Santa Barbara. Fine hair, thick hair, thinning on top, every day, every kind of head that sat in the chair. That is how we know it holds and how we know it stays matte.
Adds Texture.
True Matte Finish.
Adds Texture.
True Matte Finish.
True Matte Finish.
WOLF'S HEAD CLAY POMADE
ANSWERS TO COMMON QUESTIONS
Most clays are either too stiff, too chalky, or they claim matte and deliver a greasy half-shine. Wolf's Head Clay Pomade gives you a true matte finish with a strong, pliable hold that stays workable all day. It's softer on emulsification than most clays, spreads cleaner, applies easier. Refined over six years behind the chair at our barbershop in Santa Barbara. Paraben-free, sulfate-free, water-based. It just works.
Yes, this is one of the best clay pomades for thin or fine hair. The bentonite and kaolin clay formula adds volume and texture at the roots, making hair look naturally fuller and thicker without weighing it down. Apply to completely dry hair and focus product at the roots for maximum lift. Start with a small amount and build from there.
Absolutely. The strong hold formula is built to tame thick, coarse, or hard-to-control hair without going stiff or crunchy. It gives you structure and control that lasts all day while still staying touchable and reworkable. Use a slightly larger amount and work it through evenly from roots to ends.
Yes. No shine, no compromise. Apply to dry hair for a 100% matte finish. If you apply to slightly damp hair you'll get a touch more flex and movement but still matte. For the driest possible finish, blow dry while applying and shape with your fingers as you go.
Scoop a pea-sized amount and warm it between your palms until it emulsifies into a thin, smooth film. Work it evenly through dry or slightly damp hair, focusing where you want the most hold and separation. Shape with your fingers or a comb. Need more hold? Layer a little more on top and build. For a full walkthrough visit our How to Use Clay Pomade Guide.
It's scented with gardenia, fresh, clean, and subtle. Not sweet, not loud. Just enough to leave an impression without taking over. Easily the best smelling clay pomade on the market. Don't take our word for it, the reviews speak for themselves.
Yes. it rinses out clean with just water and shampoo. No buildup, no residue, no wax hangover. Safe for daily use without drying out your hair or scalp.
Yes. Wolf's Head Clay Pomade is 100% paraben-free and sulfate-free. Water-based and made with premium ingredients. Clean formula, strong performance.
It depends on your hair type and the finish you want. For a full side by side breakdown visit our Pomade Comparison Guide.
