Will This Clay Pomade Work for You?
This clay is for you if:
Your hair is thin or fine and you want it to look fuller without product buildup weighing it down.
Your hair is thick or coarse and you need something that actually holds without going stiff by noon.
You’ve tried clays that promise matte and delivered a half-shine, greasy finish instead.
You want all-day hold that still moves — restyle it, run your fingers through it, it stays.
You care what you smell like. The gardenia scent is clean and fresh, not loud, not sweet. Just right.
If that’s you, you’re in the right place.
How to Use
Start small. Scoop a pea-sized amount and warm it between your palms until it
emulsifies into a thin, smooth film — that's how you know it's ready.
Work it evenly through your hair, focusing on the areas that need the most hold
or separation. Fingers first, then shape with a comb if needed.
Dry hair — pure matte finish, maximum texture and control.
Slightly damp hair — a little more flex and movement, still matte.
Need more hold? Build it. Add a small amount on top and work it in.
The formula layers well without getting heavy.
That's it. No tricks, no ten-step routine. Just good hair.
Pro Tips
Blow dry for a drier, truer matte. Apply the clay first,
then use a blow dryer on medium heat while shaping with your fingers or a
vented brush. Locks in volume, kills any residual shine, and sets the hold
faster.
Less is more — until it isn't. Start with a pea-sized amount.
If you need more hold, add a little and build. Overloading upfront is how
people end up with product they can't work with.
Thin hair? Apply to completely dry hair and focus on the roots.
That's where the lift comes from.
Want the full breakdown? Our
How to Use Clay Pomade guide covers everything — application, styling
techniques, and what to expect from your first jar.
Ingredients That Pull Their Weight
Every ingredient in here has a job. Nothing filler, nothing unnecessary.
Bentonite & Kaolin Clay — the backbone of the formula.
Absorbs excess oil, adds texture, and creates that true dry matte finish.
Gives hair grip and structure without stiffness.
Beeswax — adds hold and body without making hair feel coated
or heavy. Keeps the formula pliable so you can restyle throughout the day.
Glycerin & Macadamia-Derived Emollients — moisture balance.
Keeps hair touchable and soft, not dry or brittle. Strong hold shouldn't mean
damaged hair.
Horsetail Extract — a quiet one. Known for strengthening hair
strands and supporting scalp health. Just doing its job in the background.
Gardenia Fragrance — clean, fresh, and subtle. The kind of
scent that stays with you without announcing itself. People will notice.
They just won't know why.
Water-based. Paraben-free. Sulfate-free. Rinses out clean every time.
Full Ingredients List
We don't hide what's in the jar. Here's everything, in order:
Petrolatum, Beeswax, Bentonite, Ethylhexyl Stearate, Hydrogenated Castor Oil,
Kaolin, VP/VA Copolymer, Water (Aqua), PEG-7 Glyceryl Cocoate, Ceteareth-25,
Glycerin, Fragrance (Parfum), PVP, PEG-16 Macadamia Glycerides, Phenoxyethanol,
Silica, Propanediol, Propylene Glycol, Caprylyl Glycol, Tocopherol,
Ethylhexylglycerin, Green 6 (CI#61565), Hexylene Glycol,
Equisetum Arvense (Horsetail) Extract
Paraben-free. Sulfate-free. Water-based. Made in California.
Not Quite Your Style?
We've got you covered either way.
Cream Pomade
— Medium hold, matte finish. Lighter feel, more movement.
Great for everyday casual styles or if you want something easy to work with.
Water Soluble Pomade
— Strong hold with a natural shine. Classic, polished looks.
The one for slicked back styles and clean, defined parts.
Styling Gel Pomade
— Extra strong hold, high shine. Maximum control and definition.
The strongest in the lineup.
Still deciding? The
Pomade Comparison Guide breaks down every option side by side so you
land on the right one.
Questions? We're real people.
info@shopwolfshead.com
Guaranteed Quality
Six years behind the chair. Tested on real clients, real haircuts, every single
day at Wolf's Head Barbershop in Santa Barbara. This formula didn't come from
a lab pitch deck — it came from actually using it.
We stand behind every jar. If it doesn't work for you, we'll make it right.
No hoops, no hassle. Returns and exchanges accepted within 30 days of
delivery.
That's the Wolf's Head guarantee. We don't sell anything we wouldn't use
ourselves.
Tried, Tested, Trusted
BARBERSHOP
TESTED
BARBERSHOP
TESTED
TESTED
Wolf's Head started behind the chair. Every pomade we make gets tested where it matters — on real haircuts, real clients, in a real barbershop in Santa Barbara, California.The Clay Pomade didn't come out of nowhere. It was refined over six years of daily use until the hold was right, the finish was right, and the feel was right. When barbers trust it enough to sell it off their station, you know it works.Made for the ones who care how they show up.
Built for Real Haircuts
Adds Texture.
True Matte Finish.
Adds Texture.
True Matte Finish.
True Matte Finish.
WOLF'S HEAD CLAY POMADE
ANSWERS TO COMMON QUESTIONS
Wolf’s Head Clay Pomade is crafted with bentonite clay, kaolin clay, and natural beeswax to give hair natural texture, control, and a true matte finish. These ingredients absorb excess oil while strengthening strands, leaving hair structured yet flexible for everyday wear.
FULL INGREDIENTS LIST
Petrolatum, Beeswax, Bentonite, Ethylhexyl Stearate, Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Water (Aqua), PEG-7 Glyceryl Cocoate, Ceteareth-25, Glycerin, Fragrance (Parfum), PVP, PEG-16 Macadamia Glycerides, Phenoxyethanol, Silica, Propanediol, Propylene Glycol, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Green 6 (CI#61565), Hexylene Glycol, Equisetum Arvense (Horsetail) Extract
Our clay pomade delivers a strong, pliable hold that moves naturally and lasts all day without stiffness. It’s ideal for creating volume and definition that stays locked in, but still feels touchable.
Yes. Our Clay Pomade offers a true matte finish for a clean, effortless look.
Pro tip: blow-dry as you apply to enhance texture and boost the dry matte effect while locking in hold.
Yes. Our water-based formula rinses out clean with just water and shampoo. It leaves no buildup or residue, making it perfect for daily use without drying out your hair or scalp.
Yes. This Clay Pomade is built for smooth application and strong, controlled styling. The key is to warm up the Clay Pomade first!
Start with a small pea-sized scoop and warm it between your palms until it softens and forms a thin, clear film.
Apply evenly through dry or slightly damp hair, focusing on areas that need the most structure or separation. For a natural, textured finish, apply to dry hair. For added flexibility and movement, apply to lightly damp hair before styling.
Pro tip: Use a blow dryer while applying for a dry, true matte finish. Perfect for textured hairstyles that stay flexible but hold firm. For a full guide, visit our How to Use Clay Pomade guide.
Absolutely. The blend of bentonite and kaolin clay adds instant volume and structure, helping fine or thinning hair look naturally fuller and thicker. It provides lift at the roots without weight or shine, just start with a small amount and build up.
For a softer, lightweight finish, try pairing it with our Cream Pomade for added texture and control.
