Will This Water Soluble Pomade Work for You?
This is your product if:
You want a polished, refined look that holds all day without going
stiff, greasy, or losing its shape by noon.
You wear slick backs, side parts, pompadours, or comb overs and need
something that keeps every hair in place without looking overdone.
You've used pomades that shined too much, held too stiff, or left
your hair feeling coated and heavy. This one hits the balance.
You want strong hold with the flexibility to reshape mid-day —
a little water reactivates it without starting over.
Your hair is straight, wavy, thick, or fine — this formula works
across all of them without weighing anything down.
You care about what goes in your hair — water-based, paraben-free,
sulfate-free, washes out clean every time.
If that's you, you're in the right place.
How to Use
Start small. Scoop a pea-sized amount and warm it between your palms
until it turns smooth and clear — that's how you know it's ready.
Work it evenly through your hair from roots to ends, focusing on the
areas that need the most hold and definition. Fingers first, then
shape with a comb for a cleaner, more precise finish.
Damp hair — softer shine, lighter hold, more movement.
Great for natural-looking styles that still have direction.
Dry hair — stronger hold, more polish, sharper definition.
The move for slick backs, side parts, and anything that needs
to stay locked in.
Slick back or pompadour? Apply to damp hair, comb
straight back, then hit it with a blow dryer on low while keeping
the comb moving. Sets fast, locks in tight, holds all day.
Need to reshape mid-day? Don't reapply. Just wet
your fingers or a comb and work it through. The formula reactivates
with water and brings your style right back.
Need more hold? Layer a little more on top and build.
Works well without getting heavy.
Pro Tips
Blow dry for a sharper, more polished finish. Apply
first then use a blow dryer on low heat while combing through.
Locks in shape fast, sharpens definition, and gives you that
clean barbershop look without sitting in a chair.
Reactivate instead of reapplying. If your style
loses its shape mid-day, don't reach for more product. Wet your
fingers or a comb with a little water and work it through.
The formula comes right back to life. One jar goes a lot
further than you think.
Side part or comb over? Apply to slightly damp hair,
part it clean with a fine tooth comb, then blow dry on low while
holding the part in place. Sharp, defined, stays put all day.
Want the full breakdown? Our
How to Use Water Soluble Pomade guide covers every style,
every hair type, start to finish.
Ingredients That Pull Their Weight
Every ingredient in here has a job. Nothing filler, nothing unnecessary.
VP/Methacrylamide/Vinyl Imidazole Copolymer & PVP —
the hold foundation. Grips without glue, sets without stiffness,
and keeps your style locked in all day without flaking or
going crunchy.
PEG-16 Macadamia Glycerides & PEG-40 Hydrogenated Castor Oil
— conditioning agents. Keep hair soft, smooth, and
manageable throughout the day. Strong hold shouldn't mean
dry or brittle hair.
PEG-8 Beeswax & Ozokerite Wax — structure and body.
Give the formula its shape-holding ability without weighing
hair down or leaving residue.
Titanium Dioxide, Mica & Alumina — the shine
architects. These are what give the Water Soluble Pomade its
signature clean, natural shine. Not greasy, not plastic —
just a healthy, well-groomed finish.
Gardenia Fragrance — clean, fresh, and subtle.
Not sweet, not loud. Just enough to leave an impression
without announcing itself. Nothing else on the shelf
smells like this.
Water-based. Paraben-free. Sulfate-free. Rinses out clean every time.
Full Ingredients List
We don't hide what's in the jar. Here's everything, in order:
Water (Aqua), Steareth-20, PEG-7 Glyceryl Cocoate, Propylene Glycol,
VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance (Parfum),
Paraffinum Liquidum, Ceteth-20, Isoceteth-20, PEG-40 Hydrogenated
Castor Oil, C12-15 Alkyl Benzoate, PEG-16 Macadamia Glycerides, PVP,
Phenoxyethanol, Ozokerite Wax, Petrolatum, DMDM Hydantoin,
Hydroxyacetophenone, Aminomethyl Propanol, Titanium Dioxide, Alumina,
Mica, PEG-8 Beeswax, Silica, PEG-45M, Blue 1 (CI#42090),
Yellow 5 (CI#19140)
Water-based. Paraben-free. Sulfate-free. Made in California.
Not Quite Your Style?
We've got the right formula for you either way.
Styling Gel Pomade — Extra strong hold, high shine.
Maximum control and definition. The strongest in the lineup.
Built for curly, wavy, and straight hair.
Clay Pomade — Strong hold, true matte finish.
Zero shine. Built for texture, volume, and all-day control.
Cream Pomade — Medium hold, matte finish.
Light feel, natural movement. The everyday easy option.
Still deciding? The
Pomade Comparison Guide breaks down every option side by side
so you land on the right one.
Questions? We're real people.
info@shopwolfshead.com
Guaranteed Quality
Refined over six years behind the chair at Wolf's Head Barbershop
in Santa Barbara. Tested on real clients who needed polished,
refined styles that stayed put all day without grease,
stiffness, or flaking.
Every jar is built for strong hold, natural shine, and real world
performance. The kind of pomade barbers reach for because it works
every time on every hair type — not because it was handed to them
at a trade show.
We stand behind every jar. If it doesn't work for you, we'll make
it right. No hassle returns and exchanges within 30 days
of delivery.
That's the Wolf's Head guarantee. We don't sell anything we
wouldn't use ourselves.
Tried, Tested, Trusted
BARBERSHOP
APPROVED
BARBERSHOP
APPROVED
APPROVED
Born in Santa Barbara. Tested on real clients, real styles, every day. When barbers keep it on their station, you know it works.
Built for Polished Looks
Strong Hold. Clean Finish.
Made for Daily Use.
Strong Hold. Clean Finish.
Made for Daily Use.
Made for Daily Use.
WOLF'S HEAD WATER SOLUBLE POMADE
ANSWERS TO COMMON QUESTIONS
Most pomades either shine too much, hold too stiff, or leave your hair feeling coated and heavy. Wolf's Head Water Soluble Pomade hits the balance between strong hold and natural shine without any of that. It reactivates with water so you can reshape mid-day without starting over. Refined over six years behind the chair at our barbershop in Santa Barbara. Water-based, paraben-free, sulfate-free. Built for polished styles that last all day.
This pomade was built for polished, refined styles. Slick backs, side parts, pompadours, comb overs, and anything that needs to look intentional and stay that way. Strong enough to hold all day, flexible enough to restyle. If you want maximum control for dramatic styles, step up to the Styling Gel Pomade.
Yes. The water-based formula provides strong control without weighing hair down, making it ideal for both thick and fine hair. For thick or coarse hair it smooths and defines without stiffness. For fine hair it adds structure and lift without buildup or heaviness. Start with a small amount and build gradually for more control.
It delivers a natural shine finish, polished and clean without looking greasy or overdone. Apply to damp hair for more gloss and a sharper look. Apply to drier hair and finish with a blow dryer for a softer, more natural shine with strong hold. The finish looks well-groomed,, not glossy.
Start small. Scoop a pea-sized amount and warm it between your palms until it turns smooth and clear. Work it evenly through your hair from roots to ends focusing on areas that need the most hold and definition. Shape with a comb for a cleaner more precise finish. For slick backs and pompadours apply to damp hair, comb into place, and blow dry on low while keeping the comb moving. Need to reshape mid-day? Wet your fingers or a comb with a little water and work it through. The formula reactivates without reapplying. For a full walkthrough visit our How to Use Water Soluble Pomade Guide.
Yes. This is one of the biggest advantages of the water soluble formula. A small amount of water reactivates it completely. Wet your fingers or a comb and work it through your hair to reshape or refresh your style. No need to reapply, no buildup, no starting over. One jar goes further than you think.
It's scented with gardenia, fresh, clean, and subtle. Not sweet, not loud. Just enough to leave an impression without announcing itself. Nothing like the heavy chemical scent of traditional oil-based pomades. The kind of scent people notice without knowing why.
Yes. Water-based formula rinses out clean with warm water and shampoo. No heavy buildup, no residue, no struggling to get it out at the end of the day. Safe for daily use without drying out your hair or scalp.
Yes. Wolf's Head Water Soluble Pomade is 100% paraben-free and sulfate-free. Water-based and formulated with macadamia glycerides and castor oil to keep hair soft and healthy with daily use. Clean formula, strong performance.
It depends on your hair type and the finish you want. The Water Soluble Pomade is the one for polished, refined styles with a natural shine finish. For a full side by side breakdown visit our Pomade Comparison Guide.
