Clay Pomade - Strong Hold | Matte Finish

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A modern take on a barbershop staple. Our Clay Pomade delivers a strong, but pliable hold with a true matte finish. The lightweight formula spreads easily, grips without pulling, and gives you control without stiffness. Adds texture and fullness, making thinner hair look thicker.

Built for structure and an all-day hold that stays put. The more you use, the stronger it sets. Apply to dry or barely damp hair for a true matte look. Rinses out clean. Subtle gardenia scent keeps it fresh.

Our water based clay pomade is made to hold your hair in place and rinses out easily after a long day. 

Best for natural unkept styles, roughed-up volume, or anything that needs a little grit.

2oz | 59.147ml

  • Free U.S. Shipping on Orders $20+
  • 30 Day Quality Guarantee. If it doesn’t work for you, return it hassle free.
  • Paraben Free | Sulfate Free
  • Made in California
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Wolf’s Head Clay Pomade in use on mid length hairstyle at Wolf's Head Barbershop in Santa Barbara – Strong Hold, Matte Finish Hair Product. Made in California

Will This Clay Pomade Work for You?

If you’re after texture, all day control, and a true matte finish, this clay pomade was made for you. Our Clay Pomade delivers a strong hold without the weight, giving shape and structure that lasts throughout day. Adds volume and texture, making thinner hair look thicker. Washes out easily.

How to use

Take a dime-sized amount of Wolf’s Head Clay Pomade and warm it between your palms until it emulsifies. It should spread into a clear, smooth film.

Work it evenly through damp or dry hair, focusing where you want the most hold.

For a lighter hold with a natural dull shine, apply to wet hair. For a 100% matte look, go with less damp hair or fully dry.

Need more hold? Add a touch more and build as you go.

Finish by shaping with your fingers or a comb.

Wolf’s Head How to use Clay Pomade - Scoop on fingertip detail – strong hold, matte finish grooming product made in California
Wolf’s Head how to use Clay Pomade jar in hand showing texture – strong hold, matte finish grooming product made in California

Pro Tip

For added texture and an even drier matte finish, hit your hair with a blow dryer after applying Clay Pomade.

Use your fingers or a vented brush to shape as you go, helps lock in volume and hold without the shine.

Want to see how we put it to work? Take a look at our guide on How to Use Clay Pomade.

Ingredients that pull their weight

Made for a strong hold with volume and a true matte finish. Rinses out easily. No sweat hairstyling.

Formulated with bentonite and kaolin clays to add texture, absorb excess oil, and create a natural, dry finish. Glycerin and macadamia-derived emollients help maintain moisture and softness, so hair stays touchable, not brittle. Beeswax adds structure without stiffness.

Works across all hair types, especially thick, coarse, thinning or hard-to-control hair styles. Lightly scented with gardenia to keep things fresh.

Paraben-free. Sulfate-free.


Wolf’s Head Clay Pomade used on mid length hairstyle at Wolf's Head Barbershop in Santa Barbara – Strong Hold, Matte Finish Grooming Product. Made in California
Wolf’s Head Clay Pomade jars on vintage red retail shelf with plant– strong hold matte finish hair product. Open jar shoes smooth clay in jar.

INGREDIENTS LIST

Petrolatum, Beeswax, Bentonite, Ethylhexyl Stearate, Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Water (Aqua), PEG-7 Glyceryl Cocoate, Ceteareth-25, Glycerin, Fragrance (Parfum), PVP, PEG-16 Macadamia Glycerides, Phenoxyethanol, Silica, Propanediol, Propylene Glycol, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Green 6 (CI#61565), Hexylene Glycol, Equisetum Arvense (Horsetail) Extract


Looking for a different hold?

Looking for something lighter with a natural finish? Try our Cream Pomade, medium hold with a matte finish. Want a polished, classic style with all-day hold? Go with our Water Soluble Pomade. Need maximum strength? Styling Gel Pomade is the strongest in the lineup.

Still deciding? Check out our Pomade Comparison Guide for a full side-by-side breakdown.

Questions? Reach out anytime at info@shopwolfshead.com.

Wolf’s Head Clay Pomade on barber station next to Barbicide – barbershop-tested - Strog Hold Matte Fnish hair product. Ideal for textured hairstyles, and thinning hair
Wolf’s Head Clay Pomades displayed on wooden shelf – strong hold matte finish - professional-grade grooming product trusted by California barbers

GUARANTEED QUALITY

This one’s built for texture. Our Clay Pomade delivers a strong hold, matte finish with a clean formula. Tested daily in barbershops and refined for real use. If it doesn’t hold up for you, we’ll take it back. No hassle returns. We got you.

Tried, Tested, Trusted

★★★★★

Probably the best Clay pomade I've used in a minute . This stuff is thick and lasts forever. Been running through the same jar for months. Sold on the next one already.

Raul M.
Orange County, CA
★★★★★

I’m seriously impressed! The packaging looks smart, and the refreshing gardenia scent lasts all day. It’s super easy to use, gives a strong yet flexible hold, and leaves a natural matte finish. Perfect for a variety of hair styles.

slickstyles.co.uk

Adam @ Slick Styles
United Kingdom
★★★★★

I put this on a quite a few of my clients. They always ask where they can get it to the point where I sell it at my shop now! This clay is the one. It's really really good.

Manny R.
St. Paul, MN
★★★★★

This stuff WORKS. Smells great and its easy to use. I use it on clients that need to keep their hair in place with zero shine whatsoever. Main thing is that its also pliable all day so you can restyle as needed.

Jerry L.
Ojai, CA
★★★★★

This is my daily driver. I’ve got thick hair and it handles it no problem. Clean scent too. Been repping Wolf’s Head since day one, and I can say, this one’s a standout.

Alejandro M.
Santa Barbara, CA

Customer Reviews

We’re looking for stars!
Let us know what you think
Wolf’s Head Clay Pomade jars and vintage Motor Oil display on retail shelf – strong hold matte finish grooming product Wolf’s Head Clay Pomade jars and vintage Motor Oil display on wood shelf – strong hold matte finish grooming product made in California

BARBERSHOP
APPROVED

Our Clay Pomade was shaped behind the chair at Wolf’s Head Barbershops in Santa Barbara, refined over six years to get the formula just right. Built for a strong hold, matte finish, and everyday wear. Trusted by barbers. Made for the ones who care how they show up.

Classic Clay Pomade Hairstyles

Wolf’s Head Clay Pomade used on classic haircut at Wolf’s Head Barbershop in Santa Barbara – strong hold with dry, low-shine finish
Wolf’s Head Clay Pomade used on classic side part haircut at Wolf’s Head Barbershop in Santa Barbara – strong hold with matte no shine finish
Wolf’s Head Clay Pomade used on thinning hair at Wolf’s Head Barbershop in Santa Barbara – strong hold with matte finish. Adds texture and fullness.
Wolf’s Head Clay Pomade used lightly on styled haircut at Wolf’s Head Barbershop in Santa Barbara– strong hold with a dry matte finish.
Wolf’s Head Clay Pomade used lightly on mid fade haircut at Wolf’s Head Barbershop in Santa Barbara – strong hold with a dry matte finish.
Wolf’s Head Clay Pomade used on styled haircut at Wolf’s Head Barbershop in Santa Barbara– strong hold with a matte finish.

Adds Texture.
True Matte Finish.

WOLF'S HEAD CLAY POMADE

ANSWERS TO COMMON QUESTIONS

Wolf’s Head Clay Pomade is crafted with bentonite clay, kaolin clay, and natural beeswax to give hair natural texture, control, and a true matte finish. These ingredients absorb excess oil while strengthening strands, leaving hair structured yet flexible for everyday wear.

FULL INGREDIENTS LIST

Petrolatum, Beeswax, Bentonite, Ethylhexyl Stearate, Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Water (Aqua), PEG-7 Glyceryl Cocoate, Ceteareth-25, Glycerin, Fragrance (Parfum), PVP, PEG-16 Macadamia Glycerides, Phenoxyethanol, Silica, Propanediol, Propylene Glycol, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Green 6 (CI#61565), Hexylene Glycol, Equisetum Arvense (Horsetail) Extract

Our clay pomade delivers a strong, pliable hold that moves naturally and lasts all day without stiffness. It’s ideal for creating volume and definition that stays locked in, but still feels touchable.

Yes. Our Clay Pomade offers a true matte finish for a clean, effortless look.

Pro tip: blow-dry as you apply to enhance texture and boost the dry matte effect while locking in hold.

Yes. Our water-based formula rinses out clean with just water and shampoo. It leaves no buildup or residue, making it perfect for daily use without drying out your hair or scalp.

Yes. This Clay Pomade is built for smooth application and strong, controlled styling. The key is to warm up the Clay Pomade first!

Start with a small pea-sized scoop and warm it between your palms until it softens and forms a thin, clear film.

Apply evenly through dry or slightly damp hair, focusing on areas that need the most structure or separation. For a natural, textured finish, apply to dry hair. For added flexibility and movement, apply to lightly damp hair before styling.

Pro tip: Use a blow dryer while applying for a dry, true matte finish. Perfect for textured hairstyles that stay flexible but hold firm. For a full guide, visit our How to Use Clay Pomade guide.

Absolutely. The blend of bentonite and kaolin clay adds instant volume and structure, helping fine or thinning hair look naturally fuller and thicker. It provides lift at the roots without weight or shine, just start with a small amount and build up.

For a softer, lightweight finish, try pairing it with our Cream Pomade for added texture and control.

ADDITIONAL SUGGESTIONS

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