Smells so good and works even better
"I bought this for my husband because it smells amazing - fresh and floral. He was really straight hair, stubborn hair but this gel holds it together all day."
Will This Styling Gel Pomade Work for You?
Most hair, yes. What changes is how wet your hair is when you put it in.
Curly or wavy hair. This is where it works the best. Apply to soaking wet hair and scrunch upward. It defines the curl pattern and holds it without frizz.
Straight, thick or coarse hair. Towel dried hair for the most control. The drier the hair, the stronger it holds.
Coming off a drugstore gel. This one does not harden into your hair. It holds firm and stays touchable, and wet fingers bring it right back.
New to gel pomade. It is a hybrid, somewhere between a gel and a water soluble pomade. Start with less than you would use of either.
If you want a dry matte finish, this is not the one. This one shines.
IN THE CHAIR AT WOLF'S HEAD
How to Use
Scoop a pea sized amount and emulsify it between your palms until it turns clear and smooth.
Work it through from roots to ends with your fingers. Shape it with a comb if you want it cleaner.
Straight or thick hair. Towel dried hair for the most hold and shine. The drier the hair, the stronger it holds.
Curly or wavy hair. Damp hair, scrunch upward, then diffuse or air dry. Let it dry all the way before you touch it.
Need more hold? Add a little on top and work it in.
Wet your fingers to reshape it later in the day. The hold comes back.
Pro Tips
Want less shine? Put it in first, then blow dry on medium heat while you shape with a brush or comb. Knocks the shine down to a natural finish and sets the hold at the same time.
Break the cast. On curls, once it is fully dry, scrunch gently with your hands. The hard cast breaks and you are left with soft, defined curls that still hold.
Slick backs. Damp hair, comb straight back, then hit it with a blow dryer on low while you keep the comb moving. Sets fast and holds tight.
Use it as a base. Put this in first, blow dry, then finish with Clay or Water Soluble on top. You get the gel's hold underneath with the finish you want on the surface.
Want the full breakdown? Our How to Use Styling Gel Pomade guide covers every hair type and style.
Ingredients That Show Up to Work
Polyquaternium-69 and PVP. The hold. This pair is what gives you extra strong grip without the crunch or flaking you get out of a traditional gel.
Glycerin. Holds moisture in the hair through the day. This is the one that matters most on curls, where dry hair is what turns into frizz.
PEG-40 hydrogenated castor oil and polysorbate-20. Spread the formula evenly across each strand for a clean shine instead of a greasy one.
Sorbitol. A sugar based softener. Keeps the hold flexible so your hair stays touchable instead of stiff.
Gardenia fragrance. Fresh and clean. Lasts all day without announcing itself.
Water based. Paraben free. Sulfate free.
Full Ingredients List
We do not hide what is in the jar. Here is everything, in order.
Water (Aqua), Polyquaternium-69, PVP, PEG-40 Hydrogenated Castor Oil, Polysorbate-20, SD Alcohol 40B (Ethyl Alcohol), Glycerin, Carbomer, Aminomethyl Propanol, Fragrance (Parfum), Sorbitol (Sugar Based), Propanediol, DMDM Hydantoin, Tetrasodium EDTA, Iodopropynyl Butylcarbamate.
Water based. Paraben free. Sulfate free. Made in California.
Not Quite Your Style?
Water Soluble Pomade. Strong hold with a natural shine. More flexible and easier to rework. The one for polished looks without the maximum hold.
Clay Pomade. Strong hold, true matte finish. Zero shine. For texture, volume, and all day control.
Cream Pomade. Medium hold, matte finish. Light feel with natural movement. The easiest one to work with.
Still deciding? The Pomade Comparison Guide breaks all four down side by side.
Questions? We are real people. info@shopwolfshead.com
Six Years Behind the Chair
This is the original Wolf's Head formula. The one that came before everything else in the lineup.
Tested on real clients and real haircuts every day at Wolf's Head Barbershop in Santa Barbara before a single jar went on a shelf.
We stand behind every one. If it does not work for you, send it back. Returns and exchanges within 30 days of delivery.
We do not sell anything we would not use ourselves.
TRUSTED BY BARBERS. CUSTOMER BACKED
Overall rating: 5.0 / 5 from 3 reviews.
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Reviews
Exceeds expectation
"I rarely leave reviews, but this gel definitely warrants it. First off, the smell, THE SMELL!!! It's fresh, clean, and most definitely original. The hold is amazing. I have long hair and use it for my wavy/slightly curly hair cast. Can't imagine using anything else now. Thank you!"
Top tier quality products and
"Top tier quality products and service! I love Wolf’s Head!!"
Q&A
BARBERSHOP
APPROVED
BARBERSHOP
APPROVED
APPROVED
Where It Started Before the brand and before the lineup, there was one formula tested daily behind the chair at Wolf's Head Santa Barbara. This is that formula. Same product California barbers have been reaching for since the beginning.
SLICK, LONG
LASTING STYLE
SLICK, LONG
LASTING STYLE
LASTING STYLE
WOLF'S HEAD STYLING GEL
ANSWERS TO COMMON QUESTIONS
Most styling gels leave hair stiff, flaky, or smelling like a swimming pool. Wolf's Head Styling Gel Pomade is a hybrid formula that delivers extra strong hold and high shine without the crunch, flaking, or harsh chemical smell. It reactivates with water so you can reshape mid-day without reapplying. Refined over six years behind the chair at our barbershop in Santa Barbara. Water-based, paraben-free, sulfate-free. The strongest hold in the lineup.
Yes, this is one of the best pomades for curly and wavy hair. Apply to soaking wet hair, scrunch upward to enhance your curl pattern, and diffuse or air dry. The formula locks in curl definition and holds all day without frizz or flaking. Let it dry completely before touching for the cleanest results. Once dry, scrunch gently to soften. Clean curls, zero frizz, all day hold.
Absolutely. The extra strong hold formula handles thick, coarse, and straight hair with maximum control that lasts from morning to night without going stiff or losing shape. Works for slick backs, side parts, defined styles, and anything that needs to stay locked in all day.
No. The hybrid formula delivers firm, controlled hold without the crunch of traditional gels. Hair stays touchable and natural feeling all day. If it does set firmer than you like, scrunch gently once dry to soften without losing hold. A little water reactivates it and brings it right back.
Start small. Scoop a pea-sized amount and warm it between your palms until it turns clear and smooth. Apply evenly through your hair and shape with your fingers or a comb. For curly hair apply to soaking wet hair and scrunch upward. For straight or thick hair apply to towel-dried hair for maximum hold and shine. Need more hold? Layer a little more on top and build. For a full walkthrough visit our How to Use Styling Gel Pomade Guide.
Yes. The Styling Gel Pomade reactivates with water so you can reshape or refresh your style mid-day without reapplying. Just wet your fingers or a comb and work it through. The hold comes right back. And if you're not washing your hair every day, the hold carries over, this formula is built for up to 24 hours + of hold without reapplying. Reactivates with water. One jar goes further than you think.
It delivers a high shine finish, polished and clean without looking greasy. Apply to damp hair for maximum shine. Apply to drier hair and finish with a blow dryer for a more natural shine with strong hold. The finish looks intentional, not overdone.
It's scented with gardenia, fresh, clean, and subtle. Nothing like the harsh chemical smell of traditional styling gels. Not sweet, not loud. Just enough to leave an impression without taking over. Easily the best smelling styling gel on the market. The reviews speak for themselves.
Yes. Water-based formula rinses out clean with warm water and shampoo. No buildup, no residue. Safe for daily use without drying out your hair or scalp. One of the biggest advantages over traditional styling gels that leave buildup after every wash.
Yes. Wolf's Head Styling Gel Pomade is 100% paraben-free and sulfate-free. Water-based and formulated without harsh chemicals. Strong hold, clean formula, washes out easy.
It depends on your hair type and the finish you want. The Styling Gel is the strongest in the lineup with high shine, perfect for curly hair and polished styles. For a full side by side breakdown visit our Pomade Comparison Guide.
